{"title":"Serums","description":null,"products":[{"product_id":"vitamin-c-radiance-serum","title":"PIYA Vitamin C Radiance Serum","description":"\u003cdiv class=\"OutlineElement Ltr SCXW116826366 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW116826366 BCX8\"\u003e\u003cstrong\u003e\u003cspan class=\"TextRun SCXW116826366 BCX8\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW116826366 BCX8\"\u003eBrighten. Repair. Replenish.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW116826366 BCX8\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW116826366 BCX8\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003ePIYA Vitamin C Serum is a lightweight, turmeric-infused facial serum designed to brighten, hydrate, and support a healthy, radiant complexion. Powered by \u003cstrong\u003eVitamin C and niacinamide\u003c\/strong\u003e, it helps improve the appearance of dullness and uneven skin tone while providing antioxidant support against everyday environmental stressors.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eA soothing \u003cstrong\u003ealoe vera base\u003c\/strong\u003e is enriched with Ayurvedic-inspired botanicals including \u003cstrong\u003eturmeric and gotu kola\u003c\/strong\u003e, along with \u003cstrong\u003ehyaluronic acid, squalane, and rosehip oil\u003c\/strong\u003e to help replenish moisture and leave skin feeling soft, smooth, and plump. A delicate rose scent completes this daily radiance ritual.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey benefits:\u003c\/strong\u003e Brightens • Hydrates • Helps even skin tone • Antioxidant support • Supports a healthy-looking glow\u003cbr\u003e\u003cstrong\u003eHero ingredients:\u003c\/strong\u003e Vitamin C • Turmeric • Niacinamide • Gotu Kola\u003cbr\u003e\u003cstrong\u003eHydration support:\u003c\/strong\u003e Hyaluronic Acid • Squalane • Aloe Vera • Rosehip Oil\u003cbr\u003e\u003cstrong\u003eSkin feel:\u003c\/strong\u003e Lightweight • Hydrating • Silky\u003cbr\u003e\u003cstrong\u003eMade in the USA | Ayurveda-inspired | Natural \u0026amp; botanical ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":46090288726193,"sku":null,"price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/1777\/9889\/files\/PIYA_VitaminC_product_images_1.jpg?v=1776928663"},{"product_id":"piya-bakuchiol-serum","title":"PIYA Bakuchiol Renewal Serum","description":"\u003cdiv class=\"OutlineElement Ltr SCXW116826366 BCX8\"\u003e\n\u003cp data-start=\"263\" data-end=\"335\"\u003e\u003cstrong data-start=\"263\" data-end=\"335\"\u003ePlant-Powered Retinol Alternative for Smoother, Firmer, Radiant Skin\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"337\" data-end=\"550\"\u003eReveal smoother, firmer, and more luminous skin with \u003cstrong data-start=\"390\" data-end=\"423\"\u003ePIYA Bakuchiol Radiance Serum\u003c\/strong\u003e — a luxurious plant-powered treatment inspired by the ancient wisdom of Ayurveda and crafted with modern clean beauty science.\u003c\/p\u003e\n\u003cp data-start=\"552\" data-end=\"792\"\u003ePowered by \u003cstrong data-start=\"563\" data-end=\"576\"\u003eBakuchiol\u003c\/strong\u003e, nature’s gentle alternative to retinol, this nourishing facial oil helps improve the appearance of fine lines, uneven tone, and loss of elasticity without the irritation often associated with traditional retinoids.\u003c\/p\u003e\n\u003cp data-start=\"794\" data-end=\"1152\"\u003eThis silky serum blends \u003cstrong data-start=\"818\" data-end=\"889\"\u003erosehip, argan, jojoba, grape seed, moringa, squalane and sea buckthorn oils\u003c\/strong\u003e to deeply nourish and replenish the skin while delivering antioxidants and essential fatty acids. Infused with \u003cstrong data-start=\"1001\" data-end=\"1046\"\u003eturmeric, jasmine, lavender, and rosemary\u003c\/strong\u003e, it calms the skin, enhances radiance, and transforms your daily skincare routine into a soothing ritual.\u003c\/p\u003e\n\u003cp data-start=\"1154\" data-end=\"1254\"\u003eThe result is \u003cstrong data-start=\"1168\" data-end=\"1204\"\u003ehydrated, balanced, glowing skin\u003c\/strong\u003e that looks healthier and more youthful over time.\u003c\/p\u003e\n\u003cp data-start=\"1256\" data-end=\"1309\"\u003eFor all skin types.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003eNet weight: \u003cspan class=\"TextRun SCXW264702662 BCX8\" lang=\"EN-US\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW264702662 BCX8\"\u003e1 FL Oz. – 30 ML\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW264702662 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMADE IN USA\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"My Store","offers":[{"title":"15 ML","offer_id":46706804129969,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true},{"title":"30 ML","offer_id":46706804162737,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/1777\/9889\/files\/ChatGPTImageMar25_2026_03_12_33PM.png?v=1774462494"}],"url":"https:\/\/piyabeauty.com\/collections\/serums.oembed","provider":"PIYA BEAUTY","version":"1.0","type":"link"}